Company
CI Concept
Symbol of Companies is designed under the basic concept of a ‘company undergoing growth by nurturing better future for mankind’ to embody the goals of the company for perpetual advancement and growth as a leading group striving to become a foremost blue-chip company in the 21st century. The overall circular shape signifies progressive company putting in efforts based on harmony between human and nature, customer and company, and information and technology.
Blue circle symbolizes the earth, environment and culture we live in to express the unlimited possibilities and dynamic nature of human-centered company leading the brighter future of mankind. Gray Shape symbolizes the dynamic image of a person with the company striving to grow and advance as a professional and sound company that makes contributions towards the world and future through cutting edge technologies and highly competent personnel. 3D expression symbol is a functional expressive format that appeals the global and future-oriented image and symbolizes the future image with flexibility towards human-centered future and environment that will undergo extensive changes.
Signature
Color System
Colors are important elements that determine the consistent image of the Group along with the configuration. As such, spot color will be recommended to be used in principle. 4 primary color process can be used in accordance with the characteristics of medium such as publications or advertisement, etc. as well as expressions using gilt and silver letters can be used according to the medium to which it will be applied.
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TXR LIGHT BLUEC 100 M 40 Y 0 K 0 R 0 G 153 B 25 ##0099ffTXR DARK BLUEC 100 M 95 Y 30 K 30 R 30 G 40 B 90 #1E285A
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TXR LIGHT GRAYC 0 M 0 Y 0 K 10 R 230 G 230 B 230 #E6E6E6TXR DARK GRAYC 20 M 0 Y 0 K 50 R 115 G 140 B 150 #738C96
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TXR BLUE Pantone 2747CC 100 M 95 Y 20 K 20 R 0 G 25 B 115 #001A72
